INSTITUTE OF LANGUAGE STUDIES AND APPLIED SOCIAL SCIENCES
(ILSASS)
THE CHARUTAR VIDYA MANDAL (CVM) UNIVERSITY
AGEIS: CHARUTAR VIDYA MANDAL, VALLABH VIDYANAGAR
• Affiliation: The CVM University
• Duration of Programme: 2 Years
• Medium of Instruction: English
• No. of Seats: 30
Course Structure
In 2015, after success of BA (Honours) Journalism & Mass Communication, the institute expanded its avenues and started offering the M.A. Journalism & Mass Communication after graduation in any discipline. The vision for M.A. (JMC) studies was to build young graduates tuned to the discipline of media and marketing as well as giving them a definitive insight into the workings of media industry at large. The programme focuses on some specialized areas of Print, Electronic and Radio Journalism along with Public Relations, Media Planning & Buying, Media Management, Advertising, Cinema, etc.
ILSASS has the best in-house and external faculty- which give it that edge which no other private or other university-governed media/journalism school can strive to achieve.
The two-year degree course with an added advantage of it being trilingual, enables the students to learn about the industry, not just in classrooms but through practical sessions as well. The institute is equipped with a state-of-the-art Video Production studio within the campus with all necessary equipment. The students also compulsorily enrol for a month-long internship in renowned media houses during their course of study, a crucial part of the curriculum.
Media Houses where students have interned:
The Times of India, Divya Bhaskar, Sandesh, Gujarat Samachar, TV9, ETV Gujarati, DNA, GSTV, ABP Asmita, Crime Patrol, CNBC, NDTV India, Tiger Advertising, Perfect Relations, Simulations PR, Radio Mirchi, Radio City, Big FM, My FM, Red FM, VTv, VNM
Eligibility
The candidates should be eligible for admission as per Charutar Vidya Mandal University Criteria. Student who must have passed any Bachelor degree conducted by the UGC recognized University or an examination of any other University of statutory examining body recognized as equivalent there to in accordance.
Admission Procedure:
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Programme Specific Outcomes (PSOs)
PSO1: Demonstrate advanced theoretical and practical knowledge in journalism and mass communication
Graduates will possess a deep understanding of media theories, models, laws, and ethics, enabling them to critically analyze the role and impact of media in society.
PSO2: Apply professional skills in various forms of media production
Learners will be proficient in print, electronic, and digital media content creation, including reporting, editing, scriptwriting, video/audio production, and photojournalism.
PSO3: Employ effective communication strategies for public relations, advertising, and corporate communication
Graduates will demonstrate the ability to design and execute strategic campaigns using research-based approaches across traditional and digital platforms.
PSO4: Integrate new media technologies and digital tools in media practices
Students will gain expertise in using digital media platforms, social media analytics, web journalism, and content management systems to meet industry demands.
PSO5: Exhibit critical thinking and research capabilities in media and communication
Graduates will be able to design, conduct, and present academic and field-based media research using qualitative and quantitative methods.
PSO6: Practice ethical, legal, and responsible journalism
Students will understand and apply media ethics, laws, and regulatory frameworks to ensure accountability and professional integrity.
PSO7: Demonstrate leadership and entrepreneurship in media industries
The program prepares students to launch media start-ups, lead teams, and manage media businesses with innovation and sustainability.
PSO8: Engage in lifelong learning and contribute to media education and development communication
Graduates will be equipped to contribute to academia, training, and development initiatives that use communication as a tool for social change.