INSTITUTE OF LANGUAGE STUDIES AND APPLIED SOCIAL SCIENCES
(ILSASS)
THE CHARUTAR VIDYA MANDAL (CVM) UNIVERSITY
AGEIS: CHARUTAR VIDYA MANDAL, VALLABH VIDYANAGAR
Journalism and Mass Communication (JMC) is one of the most dynamic and impactful career paths available to today’s youth. In an increasingly interconnected world, JMC professionals play a vital role in disseminating information, shaping public opinion, fostering global awareness and strengthening the business world too. Without the work of journalists and communicators, the flow of information would be disrupted, leaving societies uninformed and disconnected. Journalism serves as a crucial thread that binds humanity together through the exchange of truth, stories, and shared experiences. Moreover, both traditional and emerging digital media platforms are creating diverse career opportunities, enabling professionals to share the world’s stories with wider audiences. The course curriculum at ILSASS structured across 8 semesters is as follows:
| Course Group | Credits | Course Title |
| Major | 4 | Principles of Mass Communication and Journalism |
| 4 | Print Journalism – Reporting, Writing and Editing | |
| Other Discipline Specific Minor (Any One) | 4 | Introduction to Political Concepts |
| Introduction to Psychology | ||
| Introduction to English Prose | ||
| Multidisciplinary | 4 | Indian Constitution in Practice |
| Ability Enhancement Course | 2 | Language Skills |
| Skill Enhancement Course | 2 | Basic Computer Skills |
| Indian Knowledge System | 2 | Indian Ethos and Value System |
| Course Group | Credits | Course Title | Major | 4 | Theories and Models of Mass Communication |
| 4 | Digital Photography and Newspaper Production (Practical) | |
| Other Discipline Specific Minor (Any One) | 4 | Government and Governance |
| Fields of Psychology | ||
| Analysis and Interpretation of Literary Genres | ||
| Multidisciplinary | 4 | Climate Change and Sustainable Development |
| Ability Enhancement Course | 2 | Communication Skills |
| Skill Enhancement Course | 2 | Advanced Computer Applications - MS Excel |
| Value Addition Course (Any One) | 2 | A Course on Liberal Arts – Painting |
| A Course on Liberal Arts – Photography | ||
| A Course on Liberal Arts - Media and Graphics | ||
| A Course on Liberal Arts – Music | ||
| A Course on Liberal Arts – Dramatics | ||
| A Course on Liberal Arts - Contemporary Dance |
| Course Group | Credits | Course Title |
| Major | 4 | Introduction to Advertising |
| 4 | Radio Programme and Podcasting Skills (Practical) | |
| 4 | Brand Management | |
| Multidisciplinary | 4 | Digital Marketing |
| Ability Enhancement Course | 2 | Business Communication |
| Skill Enhancement Course | 2 | Creativity, Problem Solving and Innovation |
| Indian Knowledge System | 2 | Indian Culture and Heritage |
| Course Group | Credits | Course Title |
| Major | 4 | Principles of Marketing |
| 4 | Television Programme and Production (Practical) | |
| 4 | Advertising and Marketing Research | |
| Other Discipline Specific Minor (Any One) | 4 | Introduction to Peace and Conflict Management |
| Applied Social Psychology | ||
| Reading and Understanding Fiction | ||
| Ability Enhancement Course | 2 | Corporate Communication |
| Skill Enhancement Course | 2 | Statistics |
| Value Addition Course | 2 | National Service Scheme |
| Physical Education and Sports |
| Course Group | Credits | Course Title |
| Major | 4 | Understanding Cinema |
| 4 | Introduction to Public Relations | |
| 4 | Social Media Concepts and Trends | |
| Other Discipline Specific Minor (Any One) | 4 | Introduction to Public Administration |
| Media Psychology | ||
| Myth, Folklore, and Narrative Forms | ||
| Discipline Specific Minor | 4 | Event Management |
| Skill Enhancement Course | 2 | Basic Research Techniques |
| Course Group | Credits | Course Title |
| Major | 4 | Lifestyle and Entertainment Journalism |
| 4 | Short-Film and Documentary Filmmaking (Practical) | |
| 4 | Media Planning and Buying | |
| Discipline Specific Minor | 4 | Popular Culture and Media |
| Ability Enhancement Course | 2 | Personality Development and Soft Skills |
| Internship | 4 | Applied Media Internship |
| Course Group | Credits | Course Title |
| Major | 4 | Development Communication |
| 4 | Digital Journalism and Storytelling (Practical) | |
| 4 | Press Laws and Media Ethics | |
| Discipline Specific Minor | 4 | Visual Communication and Graphic Design |
| Research Project in Major Specific (OR) On-the-Job Training (OR) Mass Media Project |
6 | Research Dissertation |
| Fieldwork Practicum in JMC – I | ||
| Mass Media Project – I |
| Course Group | Credits | Course Title |
| Major | 4 | Data Journalism and Artificial Intelligence |
| 4 | Advanced Photography (Practical) | |
| 4 | International Journalism | |
| Discipline Specific Minor | 4 | Human Rights and Media |
| Research Project in Major Specific (OR) On-the-Job Training (OR) Mass Media Project |
6 | Research Dissertation |
| Fieldwork Practicum in JMC – II | ||
| Mass Media Project – II |
Most of the JMC courses at ILSASS are completely practical papers and students will get hands on practical experience from expert faculty at fully equipped JMC Studio, and also through expertise knowledge from the industry. For internships and on-the-job training, the students would be placed in various state-level and national-level media houses.
Fifty percent of the minor courses are offered from other disciplines such as Psychology, Politics and International Relations, and English Language and Literature, providing JMC students with the flexibility to choose from a diverse list of subjects. The remaining fifty percent will consist of discipline-specific minor programmes designed to further strengthen the core Journalism and Mass Communication curriculum.
Also, students with eligible marks can opt for Research Dissertation in the 7th and 8th Semesters, whereas others can choose either On-the-Job Training or complete a full-fledged Mass Media Project worth 6 credits. All three options will strengthen the students in practical application, critical thinking, and specialized skills, preparing them for successful careers in the media industry.
Thus, a career as a journalist or communication expert offers a promising and dynamic path for individuals who are adventurous and willing to go beyond conventional boundaries to uncover and present the stories that truly matter to the world.